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13.1 Clearly identify the target of each link.

Clearly identify the target of each link. Good link text should not be overly general; don't use  'CLICK HERE', "Here".

Translation

Show clearly where each link goes. Only link words that say something about where the link is leading.

Means

Avoid links of the type "Click here", "Here", "Read More".

A good basic rule is that it should be possible to understand where the link leads, even if it is lifted out of context.

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